Google and Bing Support Unified Robots.txt Rule to Block AI Training
· 2h ago · Originally reported by PPC Land
Google and Bing have agreed to respect a common robots.txt directive that allows website owners to prevent their content from being used to train AI models. This move comes as studies show low click-through rates for AI-generated overviews and as Bing experiments with advertising in these features.
Why it matters
This development gives publishers more control over how their content is used by AI systems, addressing concerns about data usage and copyright. It also signals growing industry attention to the intersection of AI, search, and advertising.
Explain it like I’m new here
It's like putting a 'do not copy' sign on your homework so others can't use it for their own projects.
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