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Google and Microsoft Report Earnings Amid Search Updates and Ad Changes

· 2h ago · Originally reported by Search Engine Roundtable

Google and Microsoft released their latest earnings reports as Google rolled out new spam updates and expanded AI-generated overviews in search. The search giant is also experimenting with blending ads and organic results more closely, while both companies face ongoing volatility in their search products.

Why it matters

Earnings from Google and Microsoft provide insight into the health of the digital advertising market, while changes to search algorithms and ad placements can impact how advertisers and publishers reach audiences.

Explain it like I’m new here

It's like the two biggest stores in town just shared how much money they made, while also rearranging their shelves and signs so shoppers and advertisers have to adjust.

Read the original at Search Engine Roundtable

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