Google Fails to Dismiss $1.5 Billion Ad Tech Lawsuits from Gannett and Daily Mail
· 4d ago · Originally reported by PPC Land
A court has rejected Google's attempt to dismiss lawsuits filed by Gannett and the Daily Mail, which seek $1.5 billion in damages related to ad tech practices. The cases will proceed, focusing on allegations against Google's advertising technology business.
Why it matters
This development keeps major legal challenges against Google’s ad tech operations alive, potentially impacting how digital advertising is bought and sold if the publishers succeed.
Explain it like I’m new here
It's like two big newspapers suing the company that runs the town's billboard system, and the judge says the case can go on.
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