Google Notifies Publishers of Preferred Source Selections via Email
· 1h ago · Originally reported by PPC Land
Google has begun emailing website owners with data on how many users have chosen their sites as a Preferred Source. The communication also includes a seven-question survey about future reporting preferences. Currently, this information is not available in Search Console.
Why it matters
This move signals Google's interest in giving publishers more insight into user preferences, which could impact how sites are valued in search and advertising. Understanding Preferred Source status may help publishers optimize their content and ad strategies.
Explain it like I’m new here
It's like Google telling shop owners how many people picked their store as their favorite, so they know how popular they are.
Terms in this story
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
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