Invoca Introduces AI Agents as Google Charges for Unanswered LSA Calls
· 2h ago · Originally reported by PPC Land
Invoca has launched AI agents aimed at handling calls that don't reach a live person, addressing a gap highlighted by their July data showing only 52% of home services calls are answered. Meanwhile, Google has begun charging advertisers for Local Services Ads (LSA) calls that last over 20 seconds, even if not answered by a human.
Why it matters
This development matters because it could change how advertisers are billed for leads and how businesses manage customer inquiries, potentially reducing wasted ad spend and improving customer experience.
Explain it like I’m new here
It's like paying for phone calls to your pizza shop even if no one picks up, so now robots might answer to make sure you get your money's worth.
Terms in this story
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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