Google Counters Scrapers With Misdirected Data; YouTube Maintains TV Neutrality
· 2h ago · Originally reported by AdExchanger
Google is reportedly providing misleading data to companies that scrape its platforms, aiming to disrupt rivals' data collection efforts. Meanwhile, YouTube continues to position itself as a complement to, rather than a replacement for, traditional television. Publishers are also expressing concerns about automated media buying.
Why it matters
How platforms handle data access and automation affects the accuracy of ad targeting and the trust between publishers, advertisers, and tech giants.
Explain it like I’m new here
It's like Google giving out fake directions to people trying to copy its map, while YouTube says it's not trying to take over TV.
Read the original at AdExchanger
Terms in this story
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Linear TV
Linear TV is traditional scheduled television, broadcast, cable or satellite, where viewers watch programmes at the time the channel airs them, with ad breaks sold to all viewers of that channel.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
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