Google adds discount tags to Demand Gen ads on YouTube Shorts and in-stream
· 2d ago · Originally reported by PPC Land
Google is rolling out promotion discount tags for Demand Gen campaigns on YouTube Shorts and in-stream placements. Only campaigns tied to a Merchant Center product feed are eligible, and Google's promotion asset guide does not yet list Demand Gen as a supported format.
Why it matters
Promotion tags can make ads more eye-catching and drive conversions, so merchants running Demand Gen now have another visual lever — but only if their product data is properly connected via Merchant Center.
Explain it like I’m new here
It's like Google now letting shops stick a bright 'SALE' sticker on their video ads, but only if the shop keeps its price list up to date with Google first.
Terms in this story
Tracking pixel
A tracking pixel is a tiny piece of code, historically an invisible 1x1 image, that loads when a page or ad is viewed and reports that event to a server.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Go deeper
Related stories
The Trade Desk Reports First Revenue Decline Since Going Public in 2016
The Trade Desk has experienced its first drop in revenue since its initial public offering in 2016. This marks a significant shift for the programmatic advertising platform, which had previously shown consistent growth.
AI Overviews Linked to Drop in Clicks for French Sites, Search Console Data Shows
A French website saw its daily clicks drop from 750 to 400 after the introduction of AI Overviews, with another site experiencing a similar decline. However, not all sites were affected, and it's unclear if Search Console data alone can…
Google Ads MCP Server Adds Write Tools for Assets and Labels
Google Ads MCP server version 0.0.6 now enables default write access for assets and labels, though it still does not allow budget changes. The update raises questions about oversight of AI agents' actions, as documentation previously…
Open Markets Warns of AI Agent Dominance by Google, Amazon, Microsoft, Meta
A new report from Open Markets cautions that tech giants like Google, Amazon, Microsoft, and Meta could dominate the emerging AI agent ecosystem. The report highlights requirements such as merchants needing to use Google Merchant Center…
Google AI Studio Offers Free Maps API Access for Up to 100 Daily Calls per App
Google AI Studio now allows developers to build Maps-based applications with up to 100 free API calls per day. Workspace accounts are excluded from using the no-credit-card Maps Demo Key, and existing Cloud users may see reduced API…
Google Shifts Demand Gen Display Opt-Out Controls to Ad Group Level
Starting December 1, Google will require advertisers to manage Demand Gen Display opt-outs at the ad group level rather than campaign level. Integrations using the target_content_network setting to opt out will encounter errors, and…