Google AI Mode adds local retailer ads as Search growth slows to 12%
· 21h ago · Originally reported by PPC Land
Google has begun showing local retailer ads inside AI Mode answers, with up to four sponsored placements appearing in a single response. The rollout comes two weeks after Google acknowledged AI Mode monetizes less effectively than traditional Search, and as Search growth slowed to 12%. The move appears aimed at lifting Q4 Search revenue.
Why it matters
This signals Google is racing to make its AI-driven search results as monetizable as classic search ads. For advertisers, it means new inventory in AI answers; for the industry, it shows how much pressure AI search is putting on Google's core ad business.
Explain it like I’m new here
It's like a store putting more sale signs in its new fancy display window because the old window was selling less.
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