Google Ads shortens Smart Bidding learning period to 7 days
· 2d ago · Originally reported by Search Engine Land
Google Ads has reduced the Smart Bidding learning status window from 14 days to 7 days. The change means campaigns can exit the learning phase faster after significant edits or budget changes, letting advertisers evaluate performance adjustments sooner.
Why it matters
Faster learning periods mean advertisers can see the impact of their bid strategy changes more quickly, speeding up campaign optimization cycles.
Explain it like I’m new here
It's like a student who used to need two weeks to adjust to a new schedule and now only needs one week to get back on track.
Read the original at Search Engine Land
Terms in this story
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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