Google Ads to roll out seven-channel reporting for Search and Shopping campaigns in 2027
· 2d ago · Originally reported by PPC Land
Google Ads will expand its channel-based reporting, already used in Performance Max, to Search and Shopping campaigns starting in 2027. Reporting will be organized around seven channels, with traffic from YouTube search results attributed to YouTube rather than Search partners.
Why it matters
Marketers will get a clearer breakdown of where Search and Shopping ads actually appear, affecting how they read performance and allocate budgets across Google properties.
Explain it like I’m new here
It's like a bank statement that finally shows which store each purchase came from instead of lumping everything together.
Terms in this story
Related stories
The Trade Desk Reports First Revenue Decline Since Going Public in 2016
The Trade Desk has experienced its first drop in revenue since its initial public offering in 2016. This marks a significant shift for the programmatic advertising platform, which had previously shown consistent growth.
AI Overviews Linked to Drop in Clicks for French Sites, Search Console Data Shows
A French website saw its daily clicks drop from 750 to 400 after the introduction of AI Overviews, with another site experiencing a similar decline. However, not all sites were affected, and it's unclear if Search Console data alone can…
Google Ads MCP Server Adds Write Tools for Assets and Labels
Google Ads MCP server version 0.0.6 now enables default write access for assets and labels, though it still does not allow budget changes. The update raises questions about oversight of AI agents' actions, as documentation previously…
Open Markets Warns of AI Agent Dominance by Google, Amazon, Microsoft, Meta
A new report from Open Markets cautions that tech giants like Google, Amazon, Microsoft, and Meta could dominate the emerging AI agent ecosystem. The report highlights requirements such as merchants needing to use Google Merchant Center…
Google AI Studio Offers Free Maps API Access for Up to 100 Daily Calls per App
Google AI Studio now allows developers to build Maps-based applications with up to 100 free API calls per day. Workspace accounts are excluded from using the no-credit-card Maps Demo Key, and existing Cloud users may see reduced API…
Google Shifts Demand Gen Display Opt-Out Controls to Ad Group Level
Starting December 1, Google will require advertisers to manage Demand Gen Display opt-outs at the ad group level rather than campaign level. Integrations using the target_content_network setting to opt out will encounter errors, and…