Google Ads introduces opt-in pay-per-lead terms for advertisers
· 1h ago · Originally reported by Search Engine Land
Google Ads has rolled out new pay-per-lead terms, with advertisers required to opt in before the pricing model applies. The change shifts billing for certain campaigns toward paying for submitted leads rather than clicks or impressions.
Why it matters
Pay-per-lead pricing changes how advertisers take on risk and could influence lead quality, budgeting, and how they measure campaign performance.
Explain it like I’m new here
It's like a store saying you only pay the delivery person when a package actually shows up at your door, instead of paying per mile they drive.
Read the original at Search Engine Land
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Impression
An impression is one instance of an ad being served and counted as displayed to a user; it is the basic unit that most online advertising is bought and sold by.
Go deeper
Related stories
Week in Charts: Unilever's Video Push, Fox News Ratings Slide, Reddit Traffic Hit by AI Overviews
VideoWeek's weekly roundup highlights three chart-driven stories: Unilever's CEO discussing video content, a decline in Fox News ratings ahead of elections, and Reddit's traffic being affected by Google's AI Overviews. The piece is a…
Google Faces Pressure on Ad Revenue as AI Reshapes Search Behavior
The Information examines how advances in AI are challenging Google's core advertising business, which has long relied on search-driven ad revenue. The piece highlights the strategic tension Google faces as AI changes how users find…
EXTE Demand Now Accessible to Publishers via Google Open Bidding
Ad tech company EXTE announced its demand is now available through Google Open Bidding. The integration lets publishers add EXTE's demand sources into their monetisation setup within the Google ecosystem without requiring a separate direct…
Samsung Ads Appoints Nelson Boyce as SVP Ad Sales, Joining From Google
Samsung Ads has named Nelson Boyce senior vice president of ad sales. He joins from Google, where he served as managing director of Americas for Large Customer Sales within the Integrated Solutions Sector. No further details were provided.
The Trade Desk Reports First Revenue Decline Since Going Public in 2016
The Trade Desk has experienced its first drop in revenue since its initial public offering in 2016. This marks a significant shift for the programmatic advertising platform, which had previously shown consistent growth.
AI Overviews Linked to Drop in Clicks for French Sites, Search Console Data Shows
A French website saw its daily clicks drop from 750 to 400 after the introduction of AI Overviews, with another site experiencing a similar decline. However, not all sites were affected, and it's unclear if Search Console data alone can…