Google Ads Adds Invalid Traffic Transparency Tool for Advertisers
· 22h ago · Originally reported by Mezha.net
Google Ads is rolling out a new tool designed to give advertisers more visibility into invalid traffic affecting their campaigns. Details on the tool's specific features were not provided in the source.
Why it matters
Invalid traffic wastes ad budgets, so any transparency from a platform as large as Google Ads could help advertisers better understand and manage traffic quality.
Explain it like I’m new here
It's like getting a report card showing how much of the traffic clicking your ads is real people versus bots.
Read the original at Mezha.net
Terms in this story
Invalid traffic (IVT)
Invalid traffic (IVT) is any impression, click or visit not coming from a real person with a genuine chance to see the ad, whether caused by bots, fraud or error.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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