Google Ads Adds Invalid Traffic Overview Card to Reporting
· 22h ago · Originally reported by Search Engine Roundtable
Google Ads has introduced a new Invalid Traffic (IVT) Overview card, giving advertisers a dedicated view of traffic flagged as invalid within their accounts. Details on the card's exact metrics and placement are limited, but it appears aimed at surfacing IVT data more prominently in campaign reporting.
Why it matters
Making invalid traffic visible directly in Google Ads helps advertisers spot bot or junk traffic affecting their spend without needing third-party tools. It signals Google is putting more transparency around traffic quality in front of everyday advertisers.
Explain it like I’m new here
It's like getting a new dashboard light in your car that tells you how much of the gas you paid for was wasted on leaks instead of driving.
Read the original at Search Engine Roundtable
Terms in this story
Invalid traffic (IVT)
Invalid traffic (IVT) is any impression, click or visit not coming from a real person with a genuine chance to see the ad, whether caused by bots, fraud or error.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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