Google Ads Adds Invalid Traffic Overview Card to Reporting
· 22h ago · Originally reported by Search Engine Land
Google Ads has introduced an Invalid Traffic Overview Card, giving advertisers a dedicated view of invalid traffic detected in their accounts. The feature surfaces IVT metrics directly within the Google Ads interface, though no further details on methodology or rollout timing were provided.
Why it matters
Invalid traffic drains ad budgets by charging advertisers for clicks or impressions that never came from real people. Making IVT visible in the main dashboard helps advertisers spot waste faster without relying on third-party tools.
Explain it like I’m new here
It's like getting a receipt that shows exactly how many of the customers a store counted were actually just mannequins walking through the door.
Read the original at Search Engine Land
Terms in this story
Invalid traffic (IVT)
Invalid traffic (IVT) is any impression, click or visit not coming from a real person with a genuine chance to see the ad, whether caused by bots, fraud or error.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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