Google Ads Adds ValueTrack Parameter to Flag AI Max Traffic
· 2d ago · Originally reported by Search Engine Land
Google Ads is rolling out a new ValueTrack parameter that lets advertisers identify traffic coming from AI Max campaigns in their URLs and reporting. The parameter gives marketers a way to separate AI Max-driven clicks from other traffic sources for measurement and optimization.
Why it matters
As Google pushes more AI-driven campaign types, advertisers need visibility into where their clicks come from. This parameter helps them measure AI Max performance separately rather than lumping it into generic traffic.
Explain it like I’m new here
It's like getting a special sticker on packages so you can tell which ones came from the new delivery robot versus the regular mail truck.
Read the original at Search Engine Land
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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