Google Ads Launches Commerce Audience Sharing for Retail Media
· 1h ago · Originally reported by Search Engine Land
Google Ads has introduced a new feature allowing advertisers to share commerce audiences within retail media campaigns. This update aims to help retailers and brands collaborate more effectively by leveraging shared audience data to reach shoppers across different platforms.
Why it matters
This matters because it enables more precise targeting and collaboration between retailers and brands, potentially improving ad performance and shopper engagement in retail media networks.
Explain it like I’m new here
It's like letting two stores share their customer lists so they can both send better coupons to shoppers.
Read the original at Search Engine Land
Terms in this story
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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