Google Ads revamps Performance Max page feeds with clearer URL controls
· 1h ago · Originally reported by Search Engine Land
Google Ads has updated the page feeds feature in Performance Max campaigns, with clearer URL controls for advertisers. Details in the excerpt are limited.
Why it matters
Performance Max is a major automated campaign type in Google Ads, so changes to how advertisers direct and control landing page URLs affect day-to-day campaign management.
Explain it like I’m new here
Google made it easier for advertisers to tell its automatic ad machine exactly which website pages to send shoppers to.
Read the original at Search Engine Land
Terms in this story
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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