Google Ads rolls out new-customer-only bidding to Manual CPC campaigns
· 2d ago · Originally reported by PPC Land
Google has extended new-customer-only bidding to Manual CPC campaigns, letting advertisers prioritize bids for first-time buyers. Advertisers still need a customer list to define what counts as a new customer, and Google cautions existing customers may still be shown ads. The full rollout scope has not been confirmed.
Why it matters
Manual CPC is widely used by smaller advertisers who lack automated bidding, so bringing new-customer acquisition goals to this mode narrows the gap with Smart Bidding.
Explain it like I’m new here
It's like a shop telling its cashier to roll out the red carpet only for people who've never shopped there before.
Terms in this story
CPC (cost per click)
CPC (cost per click) is a pricing model where the advertiser pays only when someone clicks the ad, and also the average amount paid per click.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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