Google Ads Editor 2.14 enables AI Max and URL expansion by default for new Search campaigns
· 22h ago · Originally reported by PPC Land
Google Ads Editor version 2.14 turns on AI Max by default for newly created Search campaigns, and final URL expansion also starts enabled. Shopping advertisers lose the local inventory toggle. The release includes 10 changes in total that could shift how budgets are allocated.
Why it matters
Default settings in campaign tools quietly steer where ad spend goes, so advertisers who don't review them may see budgets shift toward Google's automated matching without an explicit choice.
Explain it like I’m new here
It's like a new phone coming with certain settings already switched on — you can change them, but if you don't look, the phone decides for you.
Terms in this story
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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