Google Ads Editor 2.14 adds AI Max defaults and retention controls
· 20h ago · Originally reported by Search Engine Land
Google has released version 2.14 of its desktop campaign management tool, Google Ads Editor. The update makes AI Max campaign settings the default and introduces new controls for how long campaign data is retained within the tool.
Why it matters
Google Ads Editor is the workhorse tool many advertisers and agencies use to bulk-manage campaigns, so default changes like this quietly shift how millions of dollars in ad spend gets configured.
Explain it like I’m new here
It's like a word processor for ads getting an update that now turns on a new 'smart' feature by default, so anyone using it will start getting that feature unless they switch it off.
Read the original at Search Engine Land
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