Google Ads removes language targeting from Search campaigns
· 2d ago · Originally reported by PPC Land
Google Ads is dropping the language targeting setting from Search campaigns. Performance Max retains the option only for YouTube, Display, Discover and Gmail inventory, and Google Ads Editor still displays the setting in one account type.
Why it matters
Language targeting is one of the levers advertisers used to control who sees their Search ads. Its removal shifts that control to Google's automation, which infers language instead of letting advertisers set it directly.
Explain it like I’m new here
It's like a TV channel that used to let you pick the language of its shows deciding, from now on, it will just guess which language you prefer.
Terms in this story
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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