Google Ads API sets December 7 deadline for user access approval changes
· 2d ago · Originally reported by PPC Land
Google is updating how its Ads API handles user access approvals, with a December 7 deadline for tools that manage Google Ads users. The changes let tools resolve up to 100 pending reviews per call instead of one, but invitation IDs are only returned after approval. Older API versions may lag behind the new behavior.
Why it matters
Agencies and third-party tools that manage many Google Ads accounts rely on these API calls, so the deadline forces software updates or risk broken user management workflows.
Explain it like I’m new here
It's like a building changing its sign-in desk rules by a set date — the new system lets staff check 100 visitors at once instead of one at a time, but old sign-in sheets stop working.
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