Future of TV Briefing: Hispanic TV-and-streaming viewership in 4 charts
· 2h ago · Originally reported by Digiday
This week’s Future of TV Briefing looks at how Hispanic audiences spend their time between traditional TV and streaming.
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Digiday.
Terms in this story
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Linear TV
Linear TV is traditional scheduled television, broadcast, cable or satellite, where viewers watch programmes at the time the channel airs them, with ad breaks sold to all viewers of that channel.
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