Canadian Broadcasters Establish Coalition for Connected TV Initiatives
· 2h ago · Originally reported by mediaincanada.com
Major Canadian broadcasters have come together to form the Canadian Coalition for Connected TV. The coalition aims to address industry challenges and opportunities related to connected TV advertising and technology.
Why it matters
This move signals a coordinated effort to shape the future of connected TV advertising in Canada, potentially impacting standards, measurement, and collaboration across the industry.
Explain it like I’m new here
It's like TV channels teaming up to make sure ads work better and more fairly on smart TVs.
Read the original at mediaincanada.com
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