Locala Introduces CTV Planner Tool for Connected TV Campaigns
· 1h ago · Originally reported by MarTech Cube
Locala has launched a new product called CTV Planner, aimed at helping advertisers plan and manage their connected TV advertising campaigns. The tool is designed to streamline the process of targeting and optimizing ads on CTV platforms.
Why it matters
As connected TV becomes a bigger part of digital advertising, tools that help advertisers plan and optimize campaigns are increasingly important for reaching audiences effectively.
Explain it like I’m new here
It's like getting a map to help you put your TV ads in the right shows so more people see them.
Read the original at MarTech Cube
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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Locala Introduces CTV Planner Tool for Tailored Connected TV Campaign Planning
Locala has launched CTV Planner, a new solution aimed at helping media teams plan connected TV (CTV) advertising investments more precisely. The tool is designed to adapt CTV strategies to the specific conditions of different markets.