Exploring CTV Advertising Strategies to Reach Gamers on Big Screens
· 2h ago · Originally reported by VideoWeek
Samsung Ads' EMEA Gaming Lead discusses how brands can use connected TV (CTV) and Automatic Content Recognition (ACR) data to better understand and target gaming audiences, especially with major releases like GTA VI and Call of Duty. The article examines trends in gamer engagement on large screens and the implications for advertisers.
Why it matters
As gaming becomes more mainstream on big screens, advertisers need new strategies to effectively reach and engage this audience through CTV platforms.
Explain it like I’m new here
It's like figuring out the best way to show ads to people playing video games on their living room TVs.
Read the original at VideoWeek
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
ACR (automatic content recognition)
ACR (automatic content recognition) is technology, often built into smart TVs, that identifies what is on screen by matching audio or video fingerprints, used for audience measurement and ad targeting.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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