Fox Advertising Grows Agentic AI Tools for Live and Linear TV with New Partners
· 3h ago · Originally reported by TV Technology
Fox Advertising is expanding its agentic AI capabilities for live and linear television, adding major agency partners such as WPP, Omnicom, Horizon, Stagwell, and Simulmedia. This move aims to enhance automation and intelligence in TV ad buying and delivery.
Why it matters
As TV advertising becomes more automated and data-driven, integrating advanced AI tools helps networks and agencies optimize campaigns and improve targeting, making traditional TV more competitive with digital channels.
Explain it like I’m new here
It's like giving TV ads a smart robot helper so they can show the right commercials to the right people, just like on the internet.
Read the original at TV Technology
Terms in this story
Linear TV
Linear TV is traditional scheduled television, broadcast, cable or satellite, where viewers watch programmes at the time the channel airs them, with ad breaks sold to all viewers of that channel.
Agency
An agency is a company that plans, buys, creates or manages advertising on behalf of advertisers, in exchange for fees, commissions or a margin on the media it buys.
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