Formula 1 Launches Audio Ad Sales via Consumable's 220M-User Network
· 1h ago · Originally reported by PPC Land
Formula 1 has begun offering audio advertising inventory to brands and agencies through Consumable's large network. The offering includes Visual Audio ads and PODiQ targeting, though specific details on pricing, participating apps, or initial advertisers have not been disclosed.
Why it matters
This move highlights Formula 1's expansion into digital audio advertising, leveraging Consumable's reach to connect with a broad audience. It reflects the growing trend of sports brands monetizing their digital assets beyond traditional sponsorships.
Explain it like I’m new here
It's like Formula 1 letting companies play ads during its online radio shows, reaching lots of fans at once.
Terms in this story
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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