AdXact and Viooh Form Partnership to Expand DOOH Advertising Opportunities
· 6h ago · Originally reported by Digital Signage Today
AdXact and Viooh have entered into a partnership aimed at increasing digital out-of-home (DOOH) advertising opportunities. The collaboration is expected to enhance programmatic access and inventory for advertisers in the DOOH sector.
Why it matters
This partnership could make it easier for advertisers to buy and manage digital billboard and screen ads, helping DOOH become more accessible and efficient.
Explain it like I’m new here
It's like two companies teaming up to make it easier for businesses to put ads on digital billboards in more places.
Read the original at Digital Signage Today
Terms in this story
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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