Arla Uses Programmatic DOOH Campaigns to Increase Store Visits
· 6h ago · Originally reported by Mediashotz
Arla has implemented programmatic digital out-of-home (DOOH) advertising campaigns aimed at driving more consumers to physical stores. The campaigns also challenge common misconceptions about the effectiveness of programmatic DOOH in retail marketing.
Why it matters
This highlights how programmatic DOOH can be used to directly influence shopper behavior and dispel doubts about its impact, showing its growing role in retail advertising strategies.
Explain it like I’m new here
It's like putting up smart billboards that help more people visit a store, proving these billboards really work.
Read the original at Mediashotz
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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