Super.money Plans CTV Expansion and Considers Retail Media for Revenue Growth
· 4h ago · Originally reported by Storyboard18
Super.money, backed by Flipkart, is preparing to expand its presence in connected TV (CTV) advertising and is exploring retail media as a new revenue stream. The company aims to leverage these channels to enhance its digital advertising offerings.
Why it matters
CTV and retail media are rapidly growing segments in digital advertising, offering new ways for brands to reach consumers. Super.money's move signals increased competition and innovation in these areas.
Explain it like I’m new here
It's like a store deciding to put ads on smart TVs and also sell ad space on its website to make more money.
Read the original at Storyboard18
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
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