Eroski Expands In-Store Retail Media Linking Shopping Habits to Campaigns
· 5h ago · Originally reported by Demócrata
Spanish supermarket chain Eroski is strengthening its retail media business by connecting in-store shopping habit data with advertising campaigns. The move extends its retail media offering beyond digital channels into physical stores. No further details were provided in the excerpt.
Why it matters
It shows how retailers are turning their first-party purchase data into an advertising business, giving brands a way to target shoppers at the point of sale as online tracking gets harder.
Explain it like I’m new here
It's like a supermarket using its loyalty card records to show you ads for things you actually buy, right where you shop.
Read the original at Demócrata
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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