Target's Roundel Growth Underscores Rising Value of Retail Media Networks
· 28h ago · Originally reported by Zacks Investment Research
Zacks highlights growth at Target's in-house retail media arm, Roundel, positioning it as a rising contributor to the retailer's business. The piece frames retail media as an increasingly valuable category for retailers monetizing their shopper data and shelf space with ads.
Why it matters
Retail media is one of the fastest-growing parts of digital advertising, letting stores sell ad space to brands using their own shopper data. Roundel's momentum shows how retailers are becoming ad businesses in their own right.
Explain it like I’m new here
It's like a grocery store realizing it can rent out the signs and shelf space inside its aisles to brands — and that side business is turning into real money.
Read the original at Zacks Investment Research
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
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