Retail Media's Role in Brand Building Beyond Sales Performance
· 1h ago · Originally reported by IMPACT Magazine
The article explores whether retail media networks can help brands grow their image and recognition, not just boost immediate sales. It discusses the evolving strategies retailers and advertisers use to leverage shopper data and digital placements for long-term brand impact.
Why it matters
Retail media is rapidly growing, and understanding its potential for brand building could change how advertisers allocate budgets and measure success.
Explain it like I’m new here
It's like stores putting up special signs that not only make you buy now, but also help you remember the brand for next time.
Read the original at IMPACT Magazine
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Go deeper
Related stories
Retail Media's Reliance on Keyword Search Faces Disruption
Retail media has traditionally depended on keyword search bars to connect shoppers with products and ads. However, industry trends suggest this foundational approach may soon be replaced by new targeting and discovery methods.
Most Retail Media Firms Use AI for Analysis, Few Trust It for Ad and Product Ranking
A poll at IAB Europe’s Retail Media Impact Summit found that while 88% of retail media professionals use AI for data analysis and reporting, only 16% rely on AI to make decisions about product and ad ranking. This indicates a significant…
Most Retail Media Networks Use AI for Analysis, Few for Ad and Product Ranking
A recent survey shows that while 88% of retail media networks employ AI for analytics, only 16% use it to rank products and ads. This highlights a significant gap in how AI is applied across different aspects of retail media operations.
Criteo and flaconi Extend Partnership for Retail Media Solutions
Criteo and flaconi have agreed to continue their collaboration in retail media. This extension signals ongoing cooperation to enhance advertising opportunities on flaconi's platform using Criteo's technology.
Retail Media Strategist Shares Global Insights on Evolving Ad Landscape
A retail media strategist discusses key lessons learned from working across various international markets. The strategist highlights differences in retail media adoption and strategies, offering perspectives on what drives success in…
DoorDash Reportedly Considers Instacart Deal Amid Amazon Competition
DoorDash is reportedly exploring a potential deal with Instacart, as competition with Amazon intensifies in the online grocery and delivery sector. The move could reshape the landscape for digital advertising and retail media within these…