Study Finds Store Locator Feature Improves Digital Out-of-Home Ad Results
· 5h ago · Originally reported by Sixteen:Nine
New research indicates that adding a store locator tool to digital out-of-home (DooH) advertising campaigns can enhance their effectiveness. The study suggests that this feature helps drive more consumer engagement and potentially increases in-store visits.
Why it matters
Understanding which features improve DooH ad performance helps advertisers design more impactful campaigns and maximize return on investment.
Explain it like I’m new here
Adding a map to ads on digital billboards helps more people find and visit the stores being advertised.
Read the original at Sixteen:Nine
Terms in this story
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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