Disco Introduces Advertiser-Funded Cash Back Offers at Shopify Checkout
· 2h ago · Originally reported by MarTech Series
Disco has launched Pre-Purchase, a new ad format that integrates advertiser-funded cash-back offers directly into the Shopify checkout process. Early results indicate that displaying these offers can increase order conversion rates by about 5%.
Why it matters
This development highlights how commerce media platforms are creating new ad formats that benefit both merchants and advertisers, potentially boosting sales and providing shoppers with added incentives.
Explain it like I’m new here
It's like getting a coupon from a brand right as you're about to pay for your online shopping, making you more likely to finish buying.
Read the original at MarTech Series
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Conversion
A conversion is a valuable action that an advertiser wants people to take after seeing or clicking an ad, such as a purchase, sign-up, app install, call or form submission.
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
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