Retail Media Network Launches Linking Social, In-Store Screens, and Sales Data Across 10,000 Stores
· 1h ago · Originally reported by The Grocer
A new retail media network has been launched that integrates social media advertising, in-store till screens, and sales data across 10,000 stores. This approach aims to provide brands with more targeted advertising opportunities and better measurement of campaign effectiveness.
Why it matters
Retail media networks are transforming how brands reach shoppers by combining digital and in-store touchpoints with real sales data, making advertising more precise and measurable.
Explain it like I’m new here
It's like putting ads on both your phone and the store checkout screen, then seeing what people actually buy.
Read the original at The Grocer
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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