Digital Advertising Reaches Rs 94,700 Crore, Now 63% of India's Ad Market
· 4d ago · Originally reported by StoryBoard 18
Digital advertising spending in India has grown to Rs 94,700 crore, accounting for 63% of the country's total ad market. The rise is attributed to increased investments from commerce players and small and medium enterprises (SMEs), who are reshaping advertising strategies.
Why it matters
This shift highlights the growing dominance of digital channels in India, driven by businesses of all sizes seeking more targeted and measurable advertising. It signals a major transformation in how brands reach consumers.
Explain it like I’m new here
More companies in India are choosing to advertise online instead of on TV or in newspapers, like switching from flyers to social media posts.
Read the original at StoryBoard 18
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