Six Ad Tech Tools Highlighted for Their Recent Innovations
· 7h ago · Originally reported by Performance Marketing World
A roundup features DAIVID, Searchable, Multiply, AudienceProject, MoEngage, and Starling as notable ad tech tools this week. These platforms are recognized for their contributions to areas such as audience measurement, campaign management, and engagement solutions.
Why it matters
Staying updated on emerging ad tech tools helps marketers and advertisers choose the right platforms to optimize their campaigns and improve results.
Explain it like I’m new here
It's like picking the best new gadgets for your backpack so you can do your homework faster and better.
Read the original at Performance Marketing World
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Go deeper
Related stories
Ad Tech Faces Challenges in Reaching Emerging Global Consumer Markets
Most ad tech platforms are designed for established markets like the US and Europe, which represent a small fraction of the world's population but a large share of ad spend. As advertisers look to reach billions of consumers in emerging…
UK Digital Advertising Spend Rises 13% in First Half of 2026
Digital advertising expenditure in the UK increased by 13% during the first half of 2026. This growth reflects ongoing investment in online channels by advertisers seeking to reach digital audiences.
Digital Advertising Reaches Rs 94,700 Crore, Now 63% of India's Ad Market
Digital advertising in India has grown to Rs 94,700 crore, accounting for 63% of the country's total ad market. This growth is driven by increased spending from commerce sectors and small and medium enterprises (SMEs), reflecting a shift…
UK Digital Ad Spend Rises 13% in H1 2026, Driven by Retail Media and Video
Digital advertising expenditure in the UK increased by 13% in the first half of 2026, according to new data from IAB and Mediasense. The growth was primarily attributed to strong performance in retail media and video advertising sectors.
Budget 2026’s Creator Labs Aim to Address AdTech Talent Shortage
The 2026 budget introduces Creator Labs as part of an AVGC (Animation, Visual Effects, Gaming, and Comics) skilling initiative. This program is designed to develop talent pipelines for the ad tech sector, which has faced ongoing shortages…
UK Digital Ad Spend in Six Months Surpasses Total for 2020
Digital advertising expenditure in the UK for just six months has already exceeded the total amount spent throughout the entire year of 2020. This indicates a significant acceleration in digital ad investment compared to previous years.