OpenAI Introduces Programmatic Access to ChatGPT Ads; Brave Sued Over AI Content Scraping
· 5d ago · Originally reported by ExchangeWire
OpenAI is now allowing programmatic buyers to purchase ads within ChatGPT, expanding its advertising reach. Meanwhile, browser company Brave is facing a lawsuit from publishers over alleged unauthorized scraping of content for AI training.
Why it matters
OpenAI's move signals the entry of conversational AI platforms into mainstream digital ad buying, while the Brave lawsuit highlights growing legal tensions around AI and content rights.
Explain it like I’m new here
It's like putting ads in a popular chatbot and also arguing over whether it's fair to copy books to teach robots.
Read the original at ExchangeWire
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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