Cotswold Outdoor Group Launches In-Store Retail Media Network with Broadsign and IUF
· 1h ago · Originally reported by ExchangeWire
Cotswold Outdoor Group is expanding its retail media strategy by partnering with Broadsign and IUF to introduce a scalable in-store advertising network. This collaboration aims to unify and streamline media planning and management across the retailer's physical locations.
Why it matters
As retailers invest in in-store media networks, they can offer brands new ways to reach shoppers at the point of sale, blending digital and physical advertising. This reflects the growing importance of retail media in omnichannel marketing.
Explain it like I’m new here
It's like putting smart billboards inside a store so brands can show ads to shoppers while they shop.
Read the original at ExchangeWire
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
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