Cotswold Outdoor Partners With Broadsign to Expand Retail Media Offerings
· 3h ago · Originally reported by marketingreport.one
Cotswold Outdoor is working with Broadsign to enhance its retail media capabilities. This collaboration aims to leverage digital screens and technology to deliver targeted advertising within Cotswold Outdoor's retail locations.
Why it matters
Retail media is a growing trend where stores use their own spaces and data to sell advertising, offering brands new ways to reach shoppers directly at the point of sale.
Explain it like I’m new here
It's like a store putting up smart screens that show ads to shoppers right where they're buying things.
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