ChatGPT ads vs. Google Ads: Six key differences explained
· 2d ago · Originally reported by Search Engine Land
Search Engine Land outlines six differences between advertising in ChatGPT and Google Ads, covering how ads appear in AI chat experiences versus traditional search results and what that means for targeting and intent. The piece compares the two channels for advertisers evaluating AI-driven search placements.
Why it matters
As AI chatbots open up to advertising, marketers need to understand how these new placements differ from search ads they already run, since budgets and performance measurement may shift.
Explain it like I’m new here
It's like comparing ads in a new shopping mall where an assistant chats with you versus ads on the old main street everyone already shops on.
Read the original at Search Engine Land
Terms in this story
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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