Study: ChatGPT Ads Monetize at Roughly One-Third of Google Search Ad Rates per Visit
· 10h ago · Originally reported by XenoSpectrum
A study compared the advertising revenue generated per visit by ChatGPT ads against Google search ads, finding OpenAI's format earns about one-third as much. The result suggests AI chat interfaces currently monetize user attention far less efficiently than traditional search results pages.
Why it matters
Monetization rates will shape how aggressively AI assistants roll out ads and whether they can compete with Google's search business for ad budgets.
Explain it like I’m new here
If a lemonade stand on the busy corner (Google) earns $3 per customer, the new stand inside the chatbot (ChatGPT) only earns about $1 per customer so far.
Read the original at XenoSpectrum
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