OpenAI's Chatbot Ads Reportedly Surpass 100,000 Advertisers With Search-Like Click Rates
· 4d ago · Originally reported by BigGo Finance
OpenAI's advertising business inside its chatbot products has reportedly crossed 100,000 advertisers, with click-through rates said to rival Google's search ads. This marks the emergence of conversational AI as a serious new ad inventory channel.
Why it matters
If chatbot ads deliver search-level click performance, advertisers gain a new channel beyond Google and Bing, reshaping how budgets flow in AI-powered search.
Explain it like I’m new here
Chatbots like a helpful robot assistant are starting to show ads, and lots of advertisers are lining up because people click them as often as ads on Google.
Read the original at BigGo Finance
Terms in this story
Ads in AI assistants and AI search
Ads in AI assistants and AI search are paid placements that appear within or beside AI-generated answers, such as in Google's AI Overviews or ChatGPT, often matched to the conversation's context.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
CTR (click-through rate)
CTR (click-through rate) is the percentage of ad impressions that result in a click, calculated as clicks divided by impressions, multiplied by 100.
Search advertising
Search advertising is placing paid ads alongside search engine results, triggered by the words people search for and usually charged per click.
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