Broadsign powers Cotswold Outdoor retail media network - Installation-international
· 4h ago · Originally reported by Installation-international
Broadsign powers Cotswold Outdoor retail media network - Installation-international
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Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
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