BIGO Ads Joins Google AdMob as a Bidding Partner
· 5h ago · Originally reported by MarTech Cube
BIGO Ads has announced its integration as a bidding partner with Google AdMob. This partnership enables BIGO Ads to participate in AdMob's in-app bidding ecosystem, potentially increasing competition and revenue opportunities for app publishers.
Why it matters
This matters because adding new bidding partners to AdMob can help app developers earn more from their ad inventory and improve the efficiency of programmatic ad sales.
Explain it like I’m new here
It's like letting another player join a game where people bid to show ads in your favorite apps, so you might get better offers.
Read the original at MarTech Cube
Terms in this story
In-app bidding
In-app bidding is a real-time auction inside mobile apps where multiple ad networks and buyers bid simultaneously for each ad impression, replacing the sequential mediation waterfall.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
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