Best Buy Ads and LG Ad Solutions Partner to Grow Retail Media on LG TVs
· 2d ago · Originally reported by Yahoo Finance
Best Buy Ads and LG Ad Solutions have formed a partnership to expand retail media advertising within the LG TV ecosystem in the US. This collaboration aims to leverage Best Buy's retail media capabilities and LG's connected TV platform to offer new advertising opportunities.
Why it matters
Retail media is a fast-growing segment where retailers use their own digital platforms to sell ads. By joining forces, Best Buy and LG can reach more viewers and offer brands new ways to connect with consumers through smart TVs.
Explain it like I’m new here
It's like putting store ads on your TV so you see them while watching shows, not just when shopping online.
Read the original at Yahoo Finance
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Go deeper
Related stories
LG Ad Solutions and Best Buy Ads Partner to Offer Premium LG TV Inventory for Retail Media
LG Ad Solutions has formed a partnership with Best Buy Ads to make premium LG TV advertising inventory available for retail media campaigns. This collaboration aims to help brands reach consumers through connected TV placements on LG…
LG Ad Solutions Opens Home Screen Ad Slots Via Best Buy's Retail Media Network
LG Ad Solutions is making its smart TV home screen ad inventory available through Best Buy's advertising platform. Magnite is handling the programmatic buying, while Best Buy's purchase data gives U.S. advertisers closed-loop attribution…
LG Ad Solutions and Best Buy Ads Connect TV Ad Inventory With Retail Media
LG Ad Solutions and Best Buy Ads have formed a partnership to link TV advertising inventory with retail media offerings. This collaboration aims to help advertisers reach consumers more effectively by combining TV ad placements with retail…
LG Ad Solutions and Best Buy Ads Partner to Link LG TV Inventory with Retail Media
LG Ad Solutions and Best Buy Ads have formed a partnership to connect premium LG TV advertising inventory with Best Buy's retail media offerings. This collaboration aims to provide advertisers with new opportunities to reach consumers…
Moloco Achieves IAB Europe Certification for Retail Media Ad Tech
Moloco has become the first company to receive ad tech certification under IAB Europe's retail media programme. The certification follows an audit by ABC UK, covering on-site display and sponsored product ads across web, mobile, and in-app…
NACS Day 3 Highlights Retail Media and Foodservice Priorities
On the third day of the NACS event, discussions focused on the growing role of retail media and essential strategies for foodservice operations. Industry leaders explored how convenience stores can leverage digital advertising within their…