Average minute rating explained: the core TV metric behind audience measurement
· 2h ago · Originally reported by PPC Land
Average minute rating captures the average share of a target population watching each minute of a programme, slot or ad break, making it the foundational figure behind TV ratings. The metric gives advertisers a minute-by-minute view of audience delivery rather than a single peak number.
Why it matters
TV and streaming ad buyers use this metric to price inventory and compare audiences across channels and dayparts, so it shapes how video ad budgets are planned and valued.
Explain it like I’m new here
It's like counting how many people are in the room during every single minute of a show, then averaging it, instead of only noting the biggest crowd at the start.
Terms in this story
Ad pod
An ad pod is a group of video ads played back to back in a single ad break, like a traditional TV commercial break, common in CTV and long-form streaming.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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