AutoNotion Achieves £8 Programmatic Page RPM Using Opti Digital
· 6d ago · Originally reported by ExchangeWire
AutoNotion has reported reaching a programmatic page revenue per mille (RPM) of £8 through its partnership with Opti Digital. This milestone highlights the effectiveness of their programmatic advertising setup.
Why it matters
Page RPM is a key metric for publishers to measure ad revenue efficiency. Achieving a high RPM through programmatic means shows strong optimization and demand, which can serve as a benchmark for others.
Explain it like I’m new here
It's like a website earning £8 every time 1,000 people see its ads, thanks to smart ad technology.
Read the original at ExchangeWire
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
eCPM (effective CPM)
eCPM (effective CPM) is the revenue or cost per thousand impressions calculated after the fact, which lets you compare ads sold on CPM, CPC, CPA or other models.
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